Higher Spaces
Using design to find the voice of a nurturing riverside co-working space.
Overview
Higher Spaces is a co-working space tucked in a serene corner of Abbotsford, Melbourne. With spaces designed for productivity and well-being, nestled amidst nature and flowing waters of the Yarra River—the co-founders built this space with a clear vision of making work better.
The Challenge
How do we create an online identity that stands out amidst the increasingly saturated industry of co-working spaces in Melbourne? How can we capitalise on Higher Spaces’ unique setting to attract more leads?
The Outcome
A mature visual identity, refreshed website and brand messaging voice that helped increase lead conversion of visitors seeking a great co-working space.
Building the brand
Over the course of two discovery session intensives hosted at Higher Spaces itself, Gridhaus help the co-founders unearth who Higher Spaces is as a brand, and the people they serve.
The resulting positioning statement and user profiles set the foundation for the visuals and voice of Higher Spaces’ lead generation channel.
Finding a natural voice
These discovery exercises gave both teams objective points of reference to weigh what type of identity or personality best represented the Higher Spaces brand.
We designed distinct visual styles based on these attributes—and in a collaborative process—we weighed the pros and cons of how each image represents our brand position and how users perceive them.
Website redesign
Gridhaus redesigned the Higher Spaces website, the main touchpoint for incoming leads and central hub for communicating Higher Spaces’ identity, services, and pricing.
The goal was to make it easier for users to find a package that best suited their needs—be it a hot desk, long term rental for a team, or booking conference and event spaces.
“We are getting busy here at Higher Spaces and generating many direct enquiries from Google search! Clearly, the new website is working, and I noted our bounce rate has improved tremendously as well as time people spend on our website.”